A5 or A6 Flyers: Which Size Is Best for Your Business?
Flyers remain one of the simplest ways to put your business, offer or event directly into someone’s hands.
They can be used for door drops, counters, takeaway bags, exhibitions, networking events, menus, promotions and local advertising.
However, one of the first decisions you need to make is whether to choose A5 or A6 flyers.
Both sizes can work brilliantly, but they suit slightly different purposes.
What size is an A5 flyer?
An A5 flyer measures approximately 148 × 210mm.
It is half the size of a standard A4 sheet and provides enough space for a strong headline, images, service information, contact details and a clear call to action.
A5 flyers work particularly well for:
Event advertising
Business introductions
Menus and price guides
Service lists
Door-to-door campaigns
Community announcements
Product launches
Promotional offers
The larger surface gives your design more breathing room, making it suitable when you need to communicate several pieces of information clearly.
What size is an A6 flyer?
An A6 flyer measures approximately 105 × 148mm.
It is compact, easy to carry and similar in size to a postcard.
A6 flyers are ideal for:
Discount vouchers
Appointment reminders
Thank-you cards
Promotional inserts
Simple event invitations
QR-code campaigns
Counter displays
Takeaway-bag inserts
Because the space is smaller, the message should be simple and focused.
A strong headline, one main offer and clear contact details will usually work better than trying to squeeze in a complete business brochure.
Should I choose A5 or A6?
Choose A5 when:
You have several services to explain
You want to use larger photographs
The flyer will be displayed on a counter or noticeboard
You need the message to be readable from slightly further away
You are promoting an event with several details
Choose A6 when:
You have one clear offer
The flyer will be included inside packaging or bags
You want something compact and easy to distribute
You are using it as a voucher, reminder or promotional card
You want to keep the message short and direct
What information should a flyer include?
A good flyer normally needs:
A clear headline
One main message or offer
A reason to take action
Contact details
A website or social-media address
A clear next step
Avoid trying to include everything your business has ever done.
The purpose of the flyer is normally to start a conversation, encourage a visit or direct someone to your website—not replace it completely.
Single-sided or double-sided?
Single-sided flyers work well when the message is simple.
Double-sided printing gives you additional space without making the front feel crowded. You could use the front for the main offer and the reverse for contact details, supporting information, a map, a menu or customer reviews.
Which paper should I choose?
The right material depends on how the flyer will be used.
A lighter paper can work well for high-volume promotions or door drops. A thicker material creates a more substantial feel and may be better for premium services, menus, vouchers or promotional cards.
At Print Pot, we can help you compare the available options based on your quantity, budget and intended use.
Need help choosing?
You do not need to understand every paper weight, finish or printing term before requesting a quotation.
Tell us:
What you are promoting
How the flyers will be distributed
Approximately how many you need
Your required date
Whether you prefer A5 or A6
A real person will review your requirements and help you choose an option that suits the job.
Premium flyers are available from £24.99. Contact Print Pot for a straightforward, personalised quotation.